A vintage Alaska Airlines Fly with a happy face sticker with the Eskimo tail, printed on a recycled-cotton canvas tote bag.
- Front: the full Alaska Airlines Fly with a happy face card art
- Bag: 10-ounce canvas, 80% recycled cotton / 20% cotton
- Size: 15.75" h x 15.25" w (approx. 240 cubic inches)
- Self-fabric handles
- Printed to order in Grapevine, Texas
A plain cream card carries a crisp drawing of an Alaska Airlines jet tail with the Eskimo face on the fin, above the Alaska Airlines name and the small slogan Fly with a happy face. A blue Eskimo face first appeared on the tails of some of the airline's Boeing 727s in 1972. In 1976 Alaska standardised on the Eskimo as its logo, and he gained his smile at the same time as the Fly with a happy face campaign, part of a new focus on customer service. The smiling Eskimo has stayed on Alaska's tails ever since.
The bag is made from 10-ounce canvas of 80% recycled cotton and 20% cotton. The recycled fibers are collected from garment-cutting waste and then intertwined with cotton for added strength and durability. Self-fabric handles. Dimensions: 15.75" h x 15.25" w; approx. 240 cubic inches.
Note: Bags not intended for use by children 12 and under.