A vintage hot-pink Braniff 'BI' Fragile baggage label with bilingual wording, printed on a recycled-cotton canvas tote bag.
- Front: the full hot-pink Braniff 'BI Fragile' baggage label art
- Bag: 10-ounce canvas, 80% recycled cotton / 20% cotton
- Size: 15.75" h x 15.25" w (approx. 240 cubic inches)
- Self-fabric handles
- Printed to order in Grapevine, Texas
A long hot-pink strip pairs Braniff's white 'BI' monogram with a bilingual baggage warning: 'Fragile', 'Transportado a riesgo del pasajero' and 'Carried at passenger's risk'. The Spanish wording reflects an airline whose network reached deep into Latin America. The compact BI logo came out of the image overhaul launched after Harding Lawrence became Braniff's president in 1965, when designer Alexander Girard recommended bold single-colour aircraft and a small BI mark. Labels like this were tied to delicate bags at the check-in counter.
The bag is made from 10-ounce canvas of 80% recycled cotton and 20% cotton. The recycled fibers are collected from garment-cutting waste and then intertwined with cotton for added strength and durability. Self-fabric handles. Dimensions: 15.75" h x 15.25" w; approx. 240 cubic inches.
Note: Bags not intended for use by children 12 and under.