A vintage Loftleidir "Save by Flying" par avion label with a seabird in flight, printed on a recycled-cotton canvas tote bag.
- Front: the full Loftleidir "Save by Flying" par avion label art
- Bag: 10-ounce canvas, 80% recycled cotton / 20% cotton
- Size: 15.75" h x 15.25" w (approx. 240 cubic inches)
- Self-fabric handles
- Printed to order in Grapevine, Texas
Styled like an airmail label, this small piece shows a white seabird gliding across a pale blue sky with the words "Save by flying Loftleidir" and a red "Par Avion." Saving money was exactly the airline's pitch. Founded in 1944, Loftleiðir stayed out of IATA and routed flights via Reykjavík, letting it sell transatlantic tickets well below its rivals. Travellers were given labels like this to put on their luggage. In 1973 Loftleiðir and Flugfélag Íslands came together under Flugleiðir, the forerunner of Icelandair.
The bag is made from 10-ounce canvas of 80% recycled cotton and 20% cotton. The recycled fibers are collected from garment-cutting waste and then intertwined with cotton for added strength and durability. Self-fabric handles. Dimensions: 15.75" h x 15.25" w; approx. 240 cubic inches.
Note: Bags not intended for use by children 12 and under.