The Santa Fe Railway "The Chief... is still chief" advertising art printed on a recycled-cotton canvas tote bag.
- Front: the full "The Chief... is still chief" art for the Santa Fe Railway
- Bag: 10-ounce canvas, 80% recycled cotton / 20% cotton
- Size: 15.75" h x 15.25" w (approx. 240 cubic inches)
- Self-fabric handles
- Printed to order in Grapevine, Texas
The Atchison, Topeka and Santa Fe Railway named its premier Chicago to Los Angeles train the Chief, and for decades it used Native American imagery to brand both the train and the Southwest it crossed. This sepia-toned design shows a chief in a full feathered headdress above the confident line "The Chief... is still chief," a reply to newer rivals on the route. A Santa Fe advertisement with the same slogan and a portrait of a chief in headdress, preserved in Duke University's Ad*Access collection, is dated 1954. The artist is not recorded.
The bag is made from 10-ounce canvas of 80% recycled cotton and 20% cotton. The recycled fibers are collected from garment-cutting waste and then intertwined with cotton for added strength and durability. Self-fabric handles. Dimensions: 15.75" h x 15.25" w; approx. 240 cubic inches.
Note: Bags not intended for use by children 12 and under.